Strolling through my local chain book store last Sunday I
came across this “Digital Lifestyles” section.
First, let me say that this is stroke of marketing genius. I would have never thought of this in a
million years, but someone did and now people can justify their laziness as a
lifestyle. Hours and hours spent staring
at a screen and clicking buttons is a lifestyle choice now people, get with the
program.
Honestly, I wish I was a gamer on some level. It seems like such an escape to be so
captivated by a video game. You go and
buy a new game and there goes your weekend.
It must be great to not be distracted by anything else. I do own a PS3 which I play a few times a
year – mainly some Madden when football season kicks off and I get the football
fever. But I can’t do it year around for
hours on end. I use my PS3 to watch
movies and You Tube most of the time.
I once worked with a guy who told me, in the course of
getting to know one another, he always took a week off in November without
exception. I asked was it an anniversary
thing for him and his wife, to which he answered, “No way! That’s when the new
Call of Duty comes out!” He would wait
at Game Stop until midnight to get the new Call of Duty and then take an entire
week off from work to play it. He had
truly embraced the “Digital Lifestyle”.
“By the way, if anyone here is in marketing or advertising .
. . kill yourself.” – Bill Hicks
Chris
Chris
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